Project Overview

The Modal Cycle Zero Training Suite was developed to equip Field Officers (FO) and Business Partners (BP) at Amartha with the technical knowledge and communication skills required to launch a flexible, short-tenor financing product for women entrepreneurs. The core strategy focused on the full user journey — addressing operational pain points of field staff while ensuring they can build client trust seamlessly from day one.

The course reached 4,110 participants, with 2,253 achieving full course completion. Among the 2,897 participants who completed both assessments, average scores improved from 66.65 (pre-test) to 83.97 (post-test), yielding an N-Gain of 44.63% (Medium Gain category) — demonstrating meaningful knowledge acquisition across a large, geographically distributed field team.

Modal Cycle Zero Amartha

1. Strategic Objectives

The training program was designed to ensure the field team could confidently execute the product rollout by achieving three main goals:

  • Align on Value: Clearly define the product's unique selling points (1-day disbursement, no collateral, flexible 1–12 month tenors) to motivate the team and align them with the mission.
  • Drive Operational Efficiency: Anticipate technical hurdles and equip the team to handle digital onboarding and troubleshooting independently, reducing friction in the conversion funnel.
  • Build Client Trust: Transform Field Officers from standard salespeople into "trusted advisors" by improving soft skills and objection-handling techniques.

2. Instructional Design & Methodology

Modal Cycle Zero Amartha

To cater to different learning styles and operational realities, the curriculum was structured around a multi-modal learning strategy:

  • Establishing the Foundation (Video Lectures): Focused on the "What" and "Why" — differentiating Cycle 0 from subsequent product cycles so the field team understands core benefits and target audience before going to market.
  • Mapping Friction Points (Motion Graphics): Developed visual-heavy "Motion Scripts" to solve technical hurdles before they become field blockers — covering high-friction scenarios in the AmarthaFin and BP Apps such as GPS errors ("Anda di luar area Point"), app navigation, and resolving stuck applications.
  • Bridging the Soft Skills Gap (Simulations): Designed realistic simulation scripts to guide FOs through client socialization — covering rapport-building techniques, objection handling on loan installments, and explaining the group-based Kumpulan model as a client support system.