Hi, I'm Ferdy.

I am a Learning Designer focused on creating engaging, objective-driven learning materials that empower employees and learners to grow.

My journey spans learning design, multimedia production, and interactive learning development. I graduated from Universitas Negeri Semarang with a thesis on interactive mathematics learning media — and have since worked across fintech, academia, and government institutions.

Today at Amartha Financial, I manage learning content for 10,000+ employees. My work includes learning design, multimedia production, and building targeted learning tools — such as an LMS Knowledge Base Chatbot that helps users brainstorm and instantly recall information about our courses, products, and culture.